At CareerCo™ it is our mission to connect people with opportunities in education, training, and jobs, empowering them to achieve their life goals.
We create career pathways, one person at a time, through our platform, digital content, and our network of Career Advisors.
CareerCo is a membership-based Interent company that connects people with opportunities empowering them to achieve their life goals. CareerCo's job sourcing platform, described as "High Tech Meets High Touch," is a marketplace consolidator, bringing job candidates and job openings together anytime, anywhere and on-demand.
CareerCo™ is devoted to perfecting the process of Career Matchmaking. Our processes are designed to help individuals understand how a variety of personal attributes—their interests, values, preferences, motivations, aptitudes, and skills—can impact their potential personal and professional success and satisfaction.
Each individual's path is different. We have designed our multifaceted approach to accommodate the full spectrum of opportunities and personal attributes.
At CareerCo, our success is driven by our ability to make successful matches between our clients and members. Our extensive team of Career Advisors engages members in the most effective way we know of – live conversation – to navigate the increasingly complex array of options toward career growth.
We have invested heavily in the power of conversation. Since 2006, we have grown our efforts and currently own and operate three Career Advisor facilities with over 700 employees, operating 18 hours per day.
We operate on a large scale, making millions of connections each month between clients and members. In addition, our platform is unique in its ability to match members with opportunities in all aspects of career growth, whether education, training, or employment.
To meet the complex and growing demands of our business, the CareerCo technology team has created the most flexible, robust, and scalable solutions in the industry. Our team has devoted over a decade and many thousands of man-hours perfecting our ecosystem.
CareerCo strives to help members make informed decisions that will navigate them toward career enhancement. Members are able to independently browse the millions of opportunity listings in our database. To accommodate deeper career research, CareerCo has built a full in-house publishing team of professional writers and editors. The publishing team reports on current trends and employment and education, and creates a direct line of information between CareerCo, our clients and members, and the educational and human resource leaders driving trends in career advancement.
CareerCo's services are designed to help individuals make decisions and identify opportunities at all stages and transitions over the course of a career.
In today's dynamic and unpredictable economy, it is normal to change roles, move between companies, or go back to school to prepare for new demands. A company that is booming today may be gone next year. A reorg or acquisition can fundamentally change the expectations for even top contributors in a company. Those individuals who constantly update and improve their skills, and, perhaps most importantly, recognize when it is time to move on to new challenges, tend to be the most competitive and successful.
As Dorie Clark wrote in the Harvard Business Review, "it's not a job search, it's a permanent campaign." CareerCo offers total career solutions to give today's career advancers a competitive advantage.
changes in the career lifecycle
In previous generations, jobs did not change that much. A good school would help someone land a good job. Hard workers would typically be rewarded with escalating responsibilities and increased wages and, ultimately, a comfortable retirement. Not anymore. Today’s professionals (and aspiring professionals) need to continue evolving in order to grow and prosper. CareerCo products serve as their guides.
In performance advertising, clients pay only when ad placements deliver measurable results.
A well-executed direct performance advertising campaign can deliver a positive return on investment by demonstrating which potential customers respond to a clear call-to-action. Successful campaigns are typically marked by sophisticated and heavy data analysis. Most campaigns involve the following steps:
Our performance model contrasts with traditional CPM (cost-per-view) display advertising in significant ways. In a CPM campaign, pricing is based on how many times an ad is viewed. The advertiser pays for reach, but is charged this rate regardless of how many — or few — users click or otherwise interacts with the ad. CPM advertising is widely used to promote brand awareness and company messaging, and remains an important staple of online advertising.
Many top companies embrace both CPM and performance models as crucial but distinct elements of their overall advertising strategy.
Performance advertising holds several advantages, enabling advertisers to:
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